Design

From the first time you visit ESPN.com, you will notice that the design is a bit cluttered. This is not to say that you will have a difficult time with navigation, but until you are used to the design there will be a learning curve. Unlike many other popular sports websites, ESPN.com has decided to wedge as much information as possible above the fold. Not only does this include links to every sport, but there is also hot news, images, and video ads. As you can imagine, this pulls your eyes all over the page. If you are heading to ESPN.com to find something in particular, it can take you a little while to find it. Of course, after you become familiar with the design and layout of ESPN.com, it will be much easier for you to find what you are looking for.

Marketing

When it comes down to it, ESPN is one of the biggest names in sports. They became popular many years ago by becoming the first all sports television channel. As the world began to become more obsessed with the internet, the company launched ESPN.com. The name recognition alone is enough marketing power alone to keep this website popular among avid sports fans, as well as those who are simply interested in learning a little bit about their game of choice. Even if you do not know a lot about sports, you are probably well aware that ESPN.com is one of the top sources for information.

Content

There are many factors that drive a sports related site to success. With that in mind, the quality of the content is very important. When it comes to this point, ESPN.com never struggles. Every piece that they post is of high quality, and of course, is 100 percent accurate. To go along with this, there are many contributors to ESPN.com that are well known thanks to the time that they spend on the television station. Even the less popular sports that are covered still include up to date, informative content.

Stats

According to Alexa.com, ESPN.com has a traffic rank of 727. While there are other sports related websites that draw a lot of traffic, ESPN.com is at the top of the industry. With its name alone, it is safe to say that this site is always going to be in the Alexa.com top 1,000.

The sports industry is quite popular from one side of the world to the next. For informative and up to date information on a wide variety of sports, it does not get much better than ESPN.com. This website is updated on a regular basis, and is the destination of choice for millions of sports fans.